Many people prefer to go for free online marketing courses with certificates as the world has gone digital with the online landscape proliferating; having a knowledge of marketing is vital to attain success in the field.
Whether you are an aspiring business person, a professional or have an interest in the marketing industry, you can get marketing skills with just a few clicks on your smartphone or computer.
Marketing courses will help you harness the power of social media and digital marketing.
Join me as we delve into the journey of free online marketing courses with certificates.
Best Free Online Marketing Courses With Certificates
Here are some of my top free online marketing courses with certificates:
1. Marketing in a Digital World
Through the Coursera learning platform, the University of Illinois at Urbana-Champaign offers this course to teach you how digital tools like smartphones, the Internet, and 3D printing are taking over the marketing world by changing the concepts, practices, and roles of consumers and businesses.
The syllabus includes a course overview; of how digital tools are changing products; how digital tools are changing promotions; how digital tools are changing placements; and how digital tools are changing prices.
This free online marketing course lasts 28 hours, and you get a certificate.
Course link: To start this course, visit here
2. Foundations of Digital Marketing and E-commerce
Google designed this course to teach beginners to attract new customers and engage customers via diverse digital channels to increase sales and transactions.
In this course, you will learn the roles and functions of digital marketing and e-commerce and their influence on marketing.
The Foundations of Digital Marketing and E-commerce course teaches topics like Introduction to Foundations of digital marketing and E-commerce; The customer journey and the marketing funnel; Digital marketing and e-commerce strategy, and Measure performance success.
Course link: To start this course, kindly visit here
3. Content Marketing Certification Course: Grow Better with Content
HubSpot Academy offers this certification course to teach you how to create appealing content that captivates your audience and drives sales.
You will learn frameworks that can produce significant results and increase your marketing reach using trendy SEO strategies.
In this course, you will learn the following:
- The power of storytelling
- Building a content creation framework
- Planning a long-term content strategy
- Generating content ideas
- Extending the value of your content through repurposing
- How effectively promote content
- Measuring and analyzing your content, and more.
Course link: Visit course here to kickstart the course.
4. Content SEO
Joe Williams hosts this course on SE Ranking learning platform to focus primarily on content creation and search engine optimization (SEO) practices that will drive visitors to your website and blog.
You will learn the fundamentals of the content creation cycle and the types of content that work for diverse stages.
This free online marketing course is best for bloggers, website owners, marketing managers, copywriters, and content strategists.
This course’s topics include Creating relevant content; Keyword research; Keyword Optimization; Content strategies; and Content insights.
Students who complete all course topics and get at least 80% on the assessments will be eligible for a free certificate.
Are you interested in this course?
Course link: visit course link to start the course.
5. Meta Social Media Marketing Professional Certificate
Meta offers this course on the Coursera learning platform to help you launch your career as a social media marketer and get skills for creating a solid online presence and managing your social media platforms.
You will also learn how to create compelling social media posts to drive business results while interpreting social media campaigns.
At the end of the course, you will gain a certificate and skills like brand management, digital and social media marketing, content marketing, and performance advertising.
Topics in this course are Introduction to social media marketing; social media management; Fundamentals of social media advertising; Advertising with Meta; and Measure and optimize social media marketing campaigns.
Course link: You can start the course by visiting here
6. Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It
Digital advertising is an integral part of marketing, so HubSpot Academy is offering this free course with a certificate to teach how you can use digital ads at all stages of marketing to get buyers.
You will also explore the social media world and different advertising platforms. The course will also teach you how to create compelling digital ads that will convert to sales.
The course curriculum includes Getting started with journey-based advertising; Understanding digital advertising; Introduction to social media advertising; and Introduction to paid search advertising.
Course link: This marketing course is available here.
7. Email Marketing Basics
Email marketing is a part of marketing, so it is best to have a foundational knowledge of the concept.
Google Digital Garage designed this free online marketing course to teach the basics of email marketing and how to build a solid list and create content to achieve success.
The topics under this course are Email marketing basics; Your email marketing options; Crafting great marketing emails; Managing successful email campaigns; and Measuring success in email marketing.
Course link: Visit the link to start the course here
8. SEO Training Certification
Websites are becoming a popular means of marketing. Hence, it is essential to increase your visibility on search engines like Google, Bing, and others using search engine optimization tools.
HubSpot Academy teaches how to measure and improve your site’s SEO, increase your ranking on search engine results, and boost your search performance.
In this course, you will learn SEO Basics; On Page and technical SEO; Keyword research for SEO; Link building for SEO: Scaling your backlink strategy; Optimizing your website for rich results; and SEO reporting.
Course link: You can start the course by clicking on the academy’s official website link here
Other Free Online Marketing Courses With Certificates
You can also explore other free marketing courses with certificates. Here are the courses and their link for registration are:
- Introduction to Digital Marketing –by mygreatlearning.com
- Diploma in Marketing Management – by alison.com
- Digital Media and Marketing Strategies – by coursera.org
- LinkedIn Marketing – by mygreatlearning.com
- Business English: Marketing and Sales-by coursera.org
- Retail Management: Merchandising, Sales and Customer Communications – by alison.com
- Marketing and Retail Analytics – by mygreatlearning.com
- Foundations of Marketing Analytics Specialization –by coursera.org
- Influencer Marketing Strategy – by coursera.org
- Tourism: Marketing and Promotion – by alison.com
Marketing courses are crucial to growing your skills and business; these free online marketing courses with certificates are carefully selected to succeed in the modern marketing industry.
These courses range from social media marketing to email marketing, SEO training, retail marketing analytics and promotion, and more. Get ready to get on the journey of improving your marketing skills.